No. No. NO. Don't buy this coffee. We saw this sticker in mid-Feb. on the bottom of a bag of specialty coffee at a local grocery store. No one should spend their hard earned dollars on this bag of beans.
Making a cup of great coffee is part science: exacting ingredients, formulas, recipes, roasting, and tools. Making a cup of great coffee is also part art: extraction technique, tools, and honestly, showmanship.
My personal formula for brewing great coffee is:
Fresh Roasted Specialty Coffee + Filtered Local Water + Correct Extraction Technique = Repeated Coffee Happiness